LunaSoul Co.

Crafted Beneath the Stars, Guided By the Moon

At LunaSoul Co. we craft soulful handmade treasures inspired by lunar energy, intuition, and self-love. Each item is designed to ground you, uplift you, and help you reconnect with your inner glow.

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Energy-Infused Products

Each handcrafted item is intentionally designed to support high-vibe living, raise your frequency, and align your energy.

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Mindful Healing Rituals

Our tools and treasures promote self-love, emotional balance, and spiritual healing through everyday wellness practices.

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Soulful Creative Expression

From beadable pens to moon-inspired charms, every piece invites creativity, intention, and deeper connection.

Who We Are

This Brand Was Born From My Healing.

LunaSoul Co. was born during a season of deep healing in my life. As a young mom, at 18, I had to grow up quickly, often putting my needs aside while navigating life’s challenges. After going through some incredibly tough and transformative experiences, I found myself searching for something – something grounding , something gentle, something soulful.

I’ve always been a creative soul and dreamed of starting my own business. After being laid off in 2023, the universe truly got my attention. During that time, I began exploring spirituality and reconnecting with myself in ways I never had before. I found comfort and clarity with tarot, crystals, and practicing daily affirmations to help shift my mindset and energy. In those quiet moments of late-night crafting it felt like the universe was nudging me toward something bigger.

What started as a personal journey slowly turned into a calling – to create meaningful tools that could support other women on their own paths. LunaSoul Co. is my heart in physical form: a safe, beautiful space where you can find light, reflection, and empowerment – because healing isn’t linear and you don’t have to walk it alone.

This is more than handmade magic.

This is a reminder that you are worth showing up for.

What I'm building is just the beginning — a reflection of the journey, the unfolding, and the energy behind it all.

Luna Soul Co. Collection

Every Piece

Has a Purpose.

These aren’t just beautiful pieces. They’re energy carriers.

Created with purpose. Wrapped in intention. Meant for the journey you’re on.

Not Just Pretty — Purposeful.

Every LunaSoul piece carries a

story; not just mine, but yours.

Start Your Soul Journey Here

Ground your energy. Reclaim your power. One crystal and one card at a time.

Whether you’re just beginning your healing journey or finding your way back to your magic, these two soulful tools are the perfect place to begin.

The Crystal Healing Guide

A free, beautifully designed download featuring 10 powerful crystals and how to use them to shift your energy, protect your peace, and reconnect with your intuition.

$0

  • Perfect for beginners

  • Made with love, not fluff

  • A guide that actually feels good

The Aligned AF Affirmation Deck

A digital deck of 33 soul-led affirmations to help you center your mind, elevate your vibe, and remember who you truly are — even on the messy days.

$27

  • 33 powerful messages designed to ground, uplift, and reconnect you to yourself

  • “I didn’t realize how much I needed these words until I read them. Now they’re part of my morning ritual.”

Testimonials

Words That Hold Weight

Every piece, every card is crafted with intention — and the women who receive them? They feel that.Here’s what some of our beautiful customers are saying about their LunaSoul experience. These aren’t just testimonials… they’re stories of reconnection, empowerment, and deep alignment.

"Janel has the best personality and is so passionate at what she does!! Janel is a very creative person and has an eye for detail. She has become a dear friend and even more as family."

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Lisa F.

Friend

“I am so glad I found Janel on TikTok! There are so many people selling, but Janel has a positive personality which made her room a wonderful place to be! She always listened and helped anyone in the room — never avoided questions. I felt cared for and important no matter the issue. Thank you, Janel! It was a pleasure to meet you.”

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Paige W

Customer

“My experiences with Janel have been fantastic. She is a great host and friend. She has always made sure I went away a very satisfied customer. Janel is a pleasure to watch and work with"

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Sarrah H

Customer

"I’ve had such a great experience with Janel! She’s an amazing host and such a kind, supportive person. Every time I shopped with her, she made sure I left completely satisfied. Her energy is warm, professional, and fun — it’s clear she truly cares about her customers. Janel is a joy to watch and work with. I’m excited to support her next chapter!"

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Denise P.

Customer

Blog

Tune Into My Latest Articles

Outstretched hand reaching toward cosmic light, symbolizing the energetic power of words and intention.

The Power of Words: How Affirmations Can Shift Your Mindset

May 02, 20254 min read

Every word you speak is a seed. Plant them with intention, water them with belief, and watch your life bloom in alignment. - LunaSoul Co.

The Power of Words: How Affirmations Can Shift Your Mindset

Words are spells.
Whether whispered in doubt or declared in confidence, the language we speak — especially to ourselves — holds the power to shape how we feel, what we believe, and how we experience the world around us.

Affirmations are not just trendy self-help buzzwords. They are sacred tools of transformation. They challenge the inner narratives we’ve accepted as truth. They help us shift from self-sabotage to self-celebration. And when practiced with consistency and heart, affirmations have the power to literally rewire how we think and who we become.

Minimalist beige graphic with bold black text reading “Your Energy Is Sacred,” emphasizing self-worth and spiritual protection.

Understanding Affirmations

At their core, affirmations are short, intentional statements that speak to the version of you that already exists — the one you’re stepping into. They counter negative self-talk and limiting beliefs by introducing new, empowering thoughts that support growth, healing, and alignment.

Saying, “I am worthy of love,” even when you don’t feel it, doesn’t make you delusional. It makes you courageous. It’s not about denying your pain — it’s about inviting in a higher truth, one your soul already knows.

Affirmations aren't magic because they change the world around you — they’re magic because they change you.


The Science Behind Affirmations

Science has caught up to what mystics and teachers have known for centuries: what we repeat, we believe.

Studies in neuroscience and psychology show that consistent use of affirmations can:

  • Enhance self-esteem and self-worth
    Repeating positive statements can help override internal criticism and build a more loving internal dialogue.

  • Reduce stress and anxiety
    Redirecting mental focus through affirmation helps lower cortisol levels and promote calmness.

  • Improve performance and motivation
    From athletes to entrepreneurs, many use affirmations to boost mental clarity, confidence, and resilience under pressure.

When we speak affirmations, we're activating the reticular activating system — the brain’s way of filtering information. Repeating positive statements helps your brain start seeking evidence of those truths, shifting what you notice and how you interpret the world.


How to Craft Effective Affirmations

Writing affirmations is a deeply personal process. The key is not to write what sounds good — it’s to write what your spirit needs to hear. Here are three guiding principles:

  • Be Positive
    Focus on what you do want, not what you’re trying to avoid.
    NO: “I’m not anxious.”
    YES: “I am calm, grounded, and safe.”

  • Use Present Tense
    Speak as though the shift has already happened.
    This helps train your subconscious to align with that new identity.

  • Be Specific and Soul-Aligned
    Choose affirmations that resonate with your actual values and desires.
    Generic affirmations may not land. Tailored ones
    transform.

Examples to Try:
💫 I am becoming the woman I was always meant to be.
💫 I am safe to take up space and be seen.
💫 My energy is magnetic to aligned opportunities.
💫 I release old patterns and make room for miracles.


Incorporating Affirmations Into Daily Life

Outstretched hand reaching toward cosmic light, symbolizing the energetic power of words and intention.

You don’t need an hour-long ritual.
You just need presence and a willingness to pause.

Here are 5 easy ways to make affirmations part of your flow:

  1. Morning Mirror Work
    Look yourself in the eyes and say your affirmations aloud. Even if your voice shakes. Especially if it does.

  2. Journaling Prompts
    Start or end your journal entry with one powerful affirmation. Bonus: Write it 3–5 times to anchor it into your nervous system.

  3. Sticky Notes or Digital Reminders
    Place affirmations on your bathroom mirror, desk, car dashboard — anywhere you’ll see them often. Or set them as pop-up reminders on your phone.

  4. Breathwork or Meditation
    Choose one affirmation and breathe it in. Speak it slowly with each exhale. Let it settle into your body.

  5. Use a Deck Like LunaSoul’s
    Not sure what to say? Use a curated affirmation tool like the Aligned AF Affirmation Deck to guide you.
    Each card is infused with meaning, designed to be a mirror for the mindset you’re calling in.


Your words matter.
They are portals to new beliefs, new energy, and a new reality. Whether you speak them quietly in the car, write them in your journal, or pull a card from your deck each morning — every time you say
yes to yourself through an affirmation, you’re shifting your world from the inside out.

And that is real power.


elevate your mindsetprotect your energyspiritual growthaffirmationsenergetic ritualshealing journey
blog author image

Janel Arnone

Janel Arnone is the founder of LunaSoul Co., a soulful creator and intuitive guide passionate about energy, healing, and handmade intention. Through her moon-inspired products, rituals, and words, she helps women reconnect with themselves, embrace their creativity, and find peace in the present moment. When she’s not crafting meaningful pieces, you can find her grounded in nature, aligned with the moon, and inspiring others to rise.

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Frequently Asked Questions

You’ve got questions. We’ve got moon-guided answers.

How long does shipping take?

Each piece is handmade with love and care. Please allow 3–5 business days for processing before your item ships. You'll receive a confirmation email with tracking once it’s on the way!

Do you ship internationally?

Yes! LunaSoul Co. ships worldwide. Please note that international shipping times may vary and customs fees may apply depending on your country.

How do I care for my items?

Treat your pieces with the same care you treat your energy — gently. Avoid water, store in a dry place, and handle with love. Each item is handcrafted and unique, so treat it like the treasure it is.

Can I return or exchange my order?

Due to the handmade and personal nature of our products, we do not accept returns. However, if there’s an issue with your order, please reach out — your happiness matters deeply to us.

Where are your products made?

Right here, by hand, with heart. Janel lovingly crafts every piece in her home studio under the Wisconsin moonlight — pairing intention with every crystal, charm, and affirmation.

Is the affirmation deck a physical product?

The Aligned AF Affirmation Deck is a digital product — you'll receive a PDF version instantly upon purchase. You can view it on your phone, tablet, or print it out for daily use.

© Copyright 2024. LunaSoul Co. All Rights Reserved.